Importance of Home Web Page Design for Successful Business

The first page or Home Page of any website is the gateway page from where internet users take decision to go further for visit site or not. Home Page is considered as most important and essential page in website. Web designers / graphic designers spend lots of time in preparing home page. Many web designing companies spend lots of money for giving exclusive look to their home page in compare to their competitor’s website. Even small companies have also started to pay more attention in design of their home page. Attractive and informative home page will build your company’s strong impression.

 

What is Home Page in Website?

Home Page is the first page or sometimes page [after intro page] of the web site. In many websites people use flash animated page also called opener or opening page before home page.

• Home Page is the page from where you can get idea about the entire website
• It is the page from where you can go further inside the website.
• From home page you can find that the website is really useful to you or not?
• Generally home page contain all main links and short description about the product / service / company;

What is Essential while Designing Home Page?

It is very important to decide what you should place and what not in your home page. It is a skill for any web designer or web designing company to prepare home page in very effective way by considering target market or by considering the real purpose for designing a website.

Designing Home Page for any website will be very much depends on the type of business of the company/service. For example you can not make simple home page for entertainment or movie site; for corporate web site you need professional look to make powerful impression of the company.

Web designer should consider following factors while preparing home page:

• First prepare rough layout/scratch for home page
• Deciding color scheme background/foreground [ depends on type of industry / service] with link / active link / mouse-over links color
• Selection of important links – main and sub links [with appropriate link name]
• Placement of links in page for easy navigation
• Deciding appropriate position for logo
• Deciding requirement of Flash or other animation with effective caption / punch line and base line
• Preparing short and informative text for home page related to subject of your website

Home page is very important page in any web site design because if your visitor will not get any important information or if he/she not like outlook of your home page, he will not go further to visit your website even though your web site might be useful for him.

The following factors are important in Home Page design :

• Color Scheme
• Links
• Attractive Graphics
• Easy Navigation
• Short Description related to subject of your website [important and informative]
• Minimum download time
• Logo Placement
• Effective Captions / Base lines

Things to consider while Preparing Home Page

• Do not provide all information on home page otherwise your site visitor will not enter in your website.
• Use appropriate color that can be visible to anyone’s computer [as background and foreground color will be look different in different monitor depends on quality of monitor]. Therefore you need to select color for your website in such a way that it can be visible to everyone. Sometimes people can not read text in pages with heavy color scheme.
• Avoid placing heavy graphics as it takes long time to download. Make parts of image if you want to put a single large image.
• Keep your user /industry/target market in mind while designing home page.
• Only good looking or informative site will not work; you need combination of attractive look with useful information [as people always wants best]
• Use symbolic graphics with text to make your page attractive

Redesign Your Home Page with Professional Web Designing Company

If you wish to prepare new website or redesign web page than you need to hire professional web designer or web designing company that can design most suitable home page for your website. If you do not wish to redesign entire website, than also you can change look of your website by redesigning your home page only.

Spending money on designing effective home page is fruitful for your website as it helps to attract more visitors to your site and increase your online business.

Web designing Company with having experience in designing website for various industries such as engineering website, agricultural website, pharmaceutical websites, chemical website, consumer website, consultant websites etc can suggest you what type of home page will best suitable for your website.

If you wish to prepare effective and attractive home page best suitable to your business / industry; contact professional and experience web designing company from India at opalinfo@vsnl.net

 Kindly Visit Our Online Web Designing Website www.web-designing-india.com

 

The Advantages of Internet Marketing vs. Traditional Marketing

To grow globally is the dream of every businessman. A person who starts business on his own effort should need strong determination and positive efforts to make his business successful. Even a well established business needs right efforts to make his business /product/ services successful.

For success of any business marketing policy plays an important role. To increase your business growth, you need strong marketing team with knowledge of thorough marketing strategy.

The marketing department of any company can choose type of marketing depends on the business / service type, objectives, target market, capability, efficiency and budget. Selecting Traditional Marketing or Online Marketing very much depends on all above factors.

With change in time, marketing also affected positively with advance technology. Internet Marketing or Online Marketing or E-marketing have added thrill in marketing professionals. The popularity of Internet Marketing is emergent very rapidly in all type of business. But before start adopting traditional marketing or online marketing one should fully aware of its marketing strategy and its outcomes.

What is Traditional Marketing?

Generally the basic of any marketing is creating new customers and sustain existing customer. It is a task to create awareness of consumers in product / company / services by making their brand popular using various marketing techniques. For successful marketing, quality product and customer services are very important. The other important factors are demography, market needs, target market and many more factors require for complete market research to build successful marketing strategy.

Marketing is an intelligent and creative technique that includes advertising, distribution and selling. Understanding customers requirement and fulfill their needs is the base of success for any marketers. The marketing mix comprises of Product, Price, Promotion and Placement.

Traditional marketing is very costly. It needs long time and budget to get success. Till the date it is consider as proven marketing technique for promoting product or company. In traditional marketing the various media are used for marketing products such as Television, Radio, Print [newspaper, magazines etc.], Outdoor and many other media. Traditional Marketing is very effective, time-tested and proven way to make business or product popular.

The disadvantage of traditional marketing is it is very costly and need more time for to get success. In case of local marketing, traditional marketing is an ideal for product promotion but on international level it is consider as most expensive medium.

You can also use partly or complete Internet Marketing Services while using traditional marketing. Internet Marketing helps to boost your marketing campaign.

What is Internet Marketing?

Internet Marketing or Online Marketing is the medium to promote product or service through internet. The marketing strategy for any business becomes same for traditional marketing or online marketing such as all factors of market research. Today, Internet Marketing is considered as very faster and economical medium for promoting product and business growth.

Internet Marketing strategies covers a various services like search engine optimization (SEO), search engine marketing (SEM), email marketing, SEO copy writing, web development, pay per click (PPC) advertising, banner advertising, directory submission, blog writing and many more.

Read more on Internet Marketing

Importance of Internet Marketing Vs. Traditional Marketing

Internet Marketing	Traditional Marketing
Internet Marketing is very economical and fast way to promote product.	Traditional Marketing is very expensive and takes more time to promote product.
Internet Marketing is very useful for promoting product globally [without any additional cost].	It is very expensive and time consuming process for traditional marketing.
In Internet Marketing, you can also work with less employs [you can take more work with less manpower].	In Traditional Marketing, you need more employment with more man power which in terms requires spending more money.
In online business you can sell or buy product 24 X 7, round the year without employing any person.	That is not possible in traditional marketing.
Paying Professional and Experienced Internet Marketing Company is very economical.	Paying renowned Advertising and Marketing Company is very costly.

While comparing both marketing, the outcomes shows that in today’s fast growing world, for fast business growth in most economical way, Internet Marketing or Web Marketing is an ideal way to make successful business locally as well as internationally.

If you want to expand your business and increase your profit and if you have low marketing budget than Internet marketing is the best way to accomplish all your marketing objectives.

Before selecting either traditional marketing or internet marketing, through market research is very important for successful marketing campaign.

Internet Marketing Company can offer best and effective marketing strategies as per your business needs. They can help in promoting and increase your business very efficiently within your budget. You can definitely get return of your marketing investment in very short period.

Take advantage of your business using Online Marketing / Internet Marketing from Experienced and professional Indian Internet Marketing Service Company that can provide and fulfill all your marketing needs to give strength and success to your business. Contact at opalinfo@vsnl.net

 Kindly Visit Our Online Web Designing Website www.web-designing-india.com

Effective Company Profile Copywriting for Website

For copy writing web site content needs some intellect and in-depth knowledge of subject to understand the type of customer’s business or services. The reason is that when you write content for your website, you don’t just have to look your local or national market but you need to consider global market. Therefore it is very essential that your web site content should convey the right message to your potential customers globally.

While preparing content for any website, information in all page are equally important, but when it comes to Company Profile or About Us page then it require more attention.

Why Company Profile is Important in Your Website?

There are various reasons that depicts importance of copywriting effective company profile for your website as under:

• On the internet, people visit your web site from different part of country in the world. It is possible that your company may known to local or national level [within your state or country] but not known globally. In such case your company profile can give information about your company and type of business.
• You can build strong impression on people by writing efficient company profile or about us page. A great company profile can attract the right customers or supporters for a business.
• While buying or selling anything from shop or mall, people can check everything personally but in case of online shopping or online businesses, one has to check the reliability of the company. By providing reliable information such as establishment, location, infrastructure, quality etc you can win trust of net users in your company / products or services.

How to Write Effective Company Profile?

While preparing company profile page you need to write very consciously each details about our company. The main points for any business company profile are as under:

• Introduction about Your Company
  First of all you have to present information about your company such as name of your company with year of establishment, location [also mention name of the country located in]. Also mention type of business or service mainly associated with.
• Establishment and Location
  Write year of company’s establishment. If you have more than one group and at different location then you can mention separate details for each group with year of establishment and location [only name of city].
  
  
• Company History
  You can write short information about your company’s history such as how you have made growth of your company since establishment.
   
• Directors / Promoters / Proprietors
  You can write name of all Directors / Promoters / Proprietors with their qualifications, experience and expertise in their fields.
   
• Mission of Company
  Write mission of the company that includes short description such as ethics, quality etc [based on value, quality, customer services etc]. The mission statement must be an effective statement as it makes more impression on people mind.
• Vision of Company
  The vision of your company includes statement about what your company wants to do in future. Like mission statement your vision statement also need use of strong and effective words to get trust of your potential customers.

• Infrastructure
  Write about your company’s infrastructure that includes information about office building, factory, communication facility, transportation facility, latest instruments and machineries available in the company.
   
• Main Business / Services
  Information about your main products / services for example web design, SEO, internet marketing services, multimedia, email marketing, flash design, search engine marketing, logo design etc.
• Marketing Network
  Information about your company’s marketing network such as number of branches, regional offices, dealers, retailers etc.  

• Research and Development
  Detail about your research and development unit. How constantly they work for improving product quality.
• Quality Assurance
  The information about quality control unit; how they work to provide quality products. You can also mention certification details for your product such as ISO 9001 etc

• Clientele
  You can give list of your existing customers to build trust of potential customers and make them assurance to associate with your company without any doubts.  

• Customer Services
  You can get trust of people by assuring them that you provide best services in your industry; good after sales services make very much impact on buyer’s mind.

Things to remember

• It is necessary to remember that your company profile should convey messages in short and simple language that anyone can understand it easily.
• You should also try to avoid long description for any subject as people on net have no time to read such long details. You can give more information later while they contact you.

The main strength of writing good company profile is that it makes strong impression in your customers mind by communicating with them in a way that leads them to value and trust your company or brand or service. As a result you will get long-term benefits for your business. 

If you are looking for an effective company profile writing or preparing search engine friendly copy writing for your website, contact web designing company in India which also offers SEO services including SEO Copy Writing. Contact at opalinfo@vsnl.net

 Kindly Visit Our Online Web Designing Website www.web-designing-india.com

 

Article Writing Importance to Increase Website Ranking

Everything is changing with time and technology such as style of living, way of communication, education, entertainment etc. In other words as technology gets advanced the expectation of people are increasing and brings a change in tradition of  their routine life. People always need some changes as well as information in their fields or increase in general knowledge for themselves.

Nowadays use of computer and internet is just common all over the world. People use internet to get information even for their small requirements. Even children have started using  computer for their education, entertainment and general knowledge.

With this changing time the trend for preparing articles has increased rapidly. People started writing more and more articles in their website either for business or personal use to explore helpful information, personal views and sentiment to the world.

How Articles Benefits Your Website?

Article is an ideal way to represent any information / Personal Views in a way you want to exemplify your readers.  Nowadays small and large business companies have also started placing articles in corporate website related to their business or service.

• By writing effective article, you can increase natural traffic to your website. As people who are really interested with your business or service positively revisit your site to get more information.
• People, who find your article interested, will definitely send your article to his friends or business colleagues. And thus your web site starts to get popular on internet.
• Article submission is also done in many different article directories in which you can post your article with help of Internet Marketing Firm.
• With help of articles, you can increase number of pages in your website. Thus by increasing volume of your website you can get chances for good listing of your website.
• You can include more and more articles in your website. Thus your website gets updated regularly. Search Engine gives more preference to the sites which are updated frequently and have much information related on the particular subject.
• By giving latest information in your article related to your business or industry you can attract more and more people to your website.
• You can also give feedback option with article to get opinion of readers. In such way you can interact with people and increase chances to take an advantage of online business by powerful communications.
• Search engines give good search engine placement to the website having fresh content. By providing new articles in your web site, you can serve healthy stuff to the search engines. Thus you can increase chances for getting top search engine ranking of your website in major search engines.

 

Article for Personal / Professional Website

• If you are an artist or famous personality or an individual by profession then also an article gives support to make your site more powerful and popular.
• You can add article for your personal Views/ Opinion / Believes. If you have personal website then you can write article on any subject as per your liking. In case of business website you can write article only for your business or type of services, while in personal website there are no such limitations.

Article for Business Website

• In business website or corporate website you can write articles related to your business or industry for web promotion of your business website.
• You can write different article such as product invention, history, past, futures, technology and many more subjects.
• You can write article on future prospects for your business in domestic and international market. You can also write about current market scenario and business competition.
• Import and Export Market for your business

There are various topics for business articles which you can include in your website to get higher response, generate natural traffic and quality enquiries. You can take help of SEO Company who provides SEO Services for writing search engine friendly articles.

Article for Educational Institutes

You can add articles for educational institute websites such as schools, colleges, private universities and other coaching classes.

• It helps student to get information about their subjects.
• It also help students to increase their General Knowledge.
• You can also make provision that student can write and post their own articles. In this way you can increase writing skill and standards of your students.
• By providing latest information [on science, mathematics etc] you can generate interest of students to know more about subject in depth.

If you have your own personal, professional or business website and wish to increase popularity of your website then contact Search Engine Optimization Company at biz@web-designing-india.com for writing business articles, personal articles, educational articles and many more as per your business / service or industry.

 Kindly Visit Our Online Web Designing Website www.web-designing-india.com

 

Importance of Website Content in Web Design

Designing website with an attractive and impressive look is essential for any website to draw more visitors to your site. In designing website there are various factors that make effective and user friendly website such as use of classic color schemes, easy navigation, site map, images, flash banners, slide shows, picture gallery and many more. In addition, the most important thing to consider while preparing website is informative and accurate web content.

Designing Website using Rich Content

While designing new website, with all other designing factor, preparing rich content is essential to get more advantages from your web site. If you have design attractive website using all advanced featured but if you don’t provide any useful information in your website then your efforts will only be transient.

To design web site using rich content need good vision, sharp focus and in-depth understanding of any subject. A professional SEO writer can prepare effective and informative web script for your website.

Content considers as heart of your website

• Useful, informative and valuable content can draw and retain net user to your site and also attract him/her to revisit your website.

• Quality web content will clearly define your website objectives.

• By providing precise and useful content regarding your company / product / service / brand / business, you can help your target market as well as search engines. Search Engines are always looking for relevant content. Therefore content relevancy is equally helpful for search engine optimization.

• When planning the web design and content you should take more care in structuring the navigational aspect of your site by SEO methods. The initial step is to divide the text into a various sections and sub sections.

• You can also add short and informative content with images; it helps visitors as they can easily understand your product or service.

• Web content written by SEO copy writer make your site search engine friendly as well as user friendly. SEO copy writer used most targeted keywords in their copy by considering your target market and all aspect of search Engines. Thus professional SEO writer helps your website for top ranking in search engine and increase natural and potential web traffic. The increase in web traffic increase sales and profit of your business. For any business or services, the overall goal is to increase bottom line (profit margin) as much as possible in short time and in right way. Designing website with effective web script writing by Professional Web Design and SEO Company can help you to get success in short time and right way.

 

Design Content Rich Website – Add life to your Website

Things to consider for Writing Accurate Web Content

• Target Market [ country - local and international ]

• Target Users

• Length and structure of content

• Neat and clean text with precise and helpful information

• Use of simple language [which can easily understood by any net user]

• Use of most appropriate keywords related to your business / industry

• Keyword Quality and Quantity [ Keyword Density ]

• Relevant and different content on each page.

• Avoid duplicate content, as it irritating users and waste their valuable time.

Update your Website Content – Regularly, Efficiently

Internet users are always looking for some informative and advanced information. If you are belongs to major businesses or known professional, or service provider; in such case people expect something new from you. If you provide good information in your website regarding your business and not update it for long time, it affects your business and credit. If you have small business then also you need to update your website.

By updating your website with fresh content and innovative information helps you to get good ranking in major search engines such as Google, Yahoo and MSN. Like people, search engines are also prefers websites with fresh and precise content.

How to Improve Web Content for Existing Website? 

Website owners are always concern about look, style and information in their websites. They try to provide precise information as much as possible. While renovating website, it is easy to redesign website layouts, but it is very difficult to update web content for same product.

• The question arise is that how can you make changes if there are no change in product or service.

• The answer is it is possible for any professional copy writer to twist your content and give fresh look with same content. You can not changed technical details but you can represent it in different way. Website content modification is essential because search engine will give priority to the pages that are updated frequently. Less updated page or sites can get down in search engine result pages because search engine consider it as outdated sites. 

Take Services of Professional Company for Content Writing 

Nowadays, Web Designing Company provides professional and efficient services to make your website successful and fulfill your marketing goal. If you are looking for preparing new website, or need to modify website content or redesign website; it is advisable to take help of professional web designing company that provides search engine optimization (SEO) services. This helps in make your website user friendly and search friendly and give success to your online business.

For effective and professional Web site content writing, contact leading Web Designing Company in India that also provides Search Engine Optimization (SEO) Services. Mail us at opalinfo@vsnl.net

 Kindly Visit Our Online Web Designing Website www.web-designing-india.com

The Importance of W3C Validation in Web Designing

W3C is the World Wide Consortium that provides guidelines for the web designers to prepare well structure and browser friendly website. The W3C validation is a standard for specified machine language, checking web documents, spelling, grammar, syntax, and proofreading.

 In last one decade Internet technology was increased very rapidly and continues to upgrade to include more advance elements. With time and technology, operating system gets updated with latest and advanced features. With improvement in operating system such as windows, Linux etc internet browsers are also updated to provide all advance features to internet users. There are number of different user used different browsers. Some popular names of browsers are Internet Explorer, Mozilla Firefox, Netscape Navigator etc. Therefore to provide same look and feel of website in different browsers it is essential for web designing company to make their site W3C compliance.

What is W3C?

W3C is World Wide Web Consortium (W3C), an international standard organization for World Wide Web (WWW). It was established in 1994 to develop standards that would resolve the difference in technologies, development and creation of content for the Internet. The W3C is free online Validation Service (validator.w3.org) used by many SEO professionals to ensure their websites comply with web standards.

W3C validation is used to make your source code as per international standard. Website validation needs programming knowledge and experienced. While validating page sometimes you find change in web layouts. Sometimes little change in code can change entire look of your website. Therefore it is advisable to take professional help in validating your page or websites by a professional website design company.

Benefits of W3C Compliance in Web Design

Designing website by considering W3C standards gives many benefits to you website as far as search engines are considers. It also helps internet users for better compatibility in different browsers.

• W3C validated sites can access more easily by surfers, provide same look and style in different browsers – W3C validation reduces size of your page by reducing code size and helps in emphasis page content important. It also helps to increase chance for website to get higher position in search engines as search engine spider prefers page with neat and clean code.
• By validating website using W3C standards, your website can be easily accessed on different type of computer such as PC, Laptop, and Mobile Phone etc. W3C validation is fully compatible with a wide range of dynamic pages, scripting languages and active content, multimedia presentations, etc.; and therefore different browsers will display your website in the same way without changing look of your page. It is very important for any website because if your website will not appear in any browser perfectly, net visitor will not go ahead to visit your website and thus you can loss your valuable prospective customers. To make your online business successful it is essential for your website to look properly in any browser.
• Website with W3C validation get better rank in search engines that increases web traffic to your website and increase exposure of your site. Your website will be less affect if browser updates in higher version.

Design Your Website with W3C Compliance

For make your website W3C compliance, you can take help of computer professional or SEO Professionals. Many SEO Company provides services for website validation of static, dynamic and flash sites. The web design company that provides SEO services always consider W3c standards while design new websites for their customers to give them long term benefits in search engine result pages as well as to provide user friendly, browser friendly and search engine friendly website. For Designing W3C compliance Static website, Flash Website, Hybrid Website, or Dynamic Website; contact leading web designing company in India which also offers an ethical search engine optimization services. Mail us on opalinfo@vsnl.net

 Kindly Visit Our Online Web Designing Website www.web-designing-india.com

 

Tricks to search in Google for exact information

Use of internet is very popular as well as vital nowadays. Today millions of people surfing internet and spend their time in collecting information.  There are millions of websites available on World Wide Web. WWW is becomes the biggest library from which one can get any type of information just by entering correct word for search.

 It is not difficult to search on net using particular keywords, but it is necessary that one should know the right way to surf internet. For any particular keyword you can find thousands of website and you have to decide from which website you will get right information for your search.

Generally people used major search engines such as Google, Yahoo, MSN and many other to find the information. Major search engine such as Google used precise search method to provide exact search results to the internet users. Google display results on search engine result pages (SERP) based on the keyword you enter for search. It shows list of websites which suits best to your search criteria.  Google SERP gives top ranking to SEO friendly websites (design and optimize using natural Search Engine Optimization methods, SEO copy writing).
 
People search on net for different purpose for example

• Businessman surf net for the product or service related to his business or find information about his competitors site, expected global market for his business, availability of raw material at most competitive rate and many more.

• Housewife search net to find cooking recipes, online shopping , or to read articles for knowledge or for time-pass

• Student search net for their study related information.

• Graduates for job / employment purpose

• Some people are fascinated for downloading latest music, video, actress photographs from the internet regularly for entertainment and there are uncountable usage of internet.

Google always guides internet users to provide most precise result of their search.

Following are some tips to find most relevant results in Google using right search methods.

Choosing Search Terms for Google

Choosing the right search terms is the key to finding the information you need. You need to use specific word for your search.

For example if you are planning for trip and need information about that place

For Travel in India – use keywords such as

• Travel in India
• Tourist destination in India
• Tours and Travels in India
• Best tourist location in India

Capitalization – No Case Sensitive

In Google search box, you can enter keyword in any case as Google searches are NOT case sensitive.  Google consider all word in lower case whatever you type.

For example if you type,

WEB DESIGN or Web Design or WEB design

Google search word as web design for all three searches.

Automatic “and” queries

When you search for some specific word than ‘and’ is not required in your keyword. In SERP Google returns most relevant websites for your search terms.  The order in which the terms are typed will affect the search results. To restrict a search further, just include more terms.

For example if you are searching web design and optimization company in India then just type

Web Design, Search Engine Optimization Company, India

Exclusion of Common Words

While searching, Google ignores some common words as follows

• How
• Where
• and
• Some single digit or character

Google ignores such words as it slow down your search without improving the results.

Put a “+”   sign if the word is essential for your search. (Make sure to put a space before the “+” sign.)

Second method for specific phrase search enter the word in quotation marks

for example

“find top seo company india”

Word Variations

Google always adopts latest technology for searching websites and provides the most appropriate pages for your search. It uses stemming technology that means it also search for similar words and other related variations of your terms.

Phrase Searches

Put quotation mark if you want result that include an exact phrase.

Use phrase searches if you want to search for particular person name [proper name], for example “sachin tendulkar” or “sania mirza”, or other famous phrases.

Negative Terms

In English language, some words are such they it has more than one meaning.

For such word type -> keyword, - sign , space and meaning of word,

Keyword – meaning

For example, meaning of image (reputation of person or representation of object or picture)

For search image

Image – picture

Note: when you include a negative term in your search, be sure to include a space before the minus sign.

Advanced Search in Google

Click on advanced search option with search box in Google for most advance and specific keyword search

Using advance search, you can search only for pages:

• that contain ALL the search terms you type in
• that contain the exact phrase you type in
• that contain at least one of the words you type in
• that do NOT contain any of the words you type in
• Written in a certain language such as English, French, German etc.
• Created in a certain file format such as PDF, DOC, SWF, XLS etc.
• That have been updated within a certain period of time
• that contain numbers within a certain range
• Within a certain domain, or website (search only a specific website, or exclude that site from your search)
• that are available for anyone to use, share or modify, even commercially
• that don’t contain “adult” material

Advanced Search “operators” 

Add operator in your search to improve search result

Advanced search operators include:

• Include Search: You can include it by putting a “+” sign in front of word.

• Synonym Search: Put the tilde sign (”~“) immediately in front of your search term to get search with similar words.

• Domain Search: You can use Google for domain search within one specific website by entering the search terms you are looking for, followed by the word “site” and a colon followed by the domain name. There can be no space between the “site:” and the domain.

  For example

  web design site:www.web-designing-india.com

  seo site:www.topranker.in

• Numrange Search: The numrange operator searches for results containing numbers in a given range. You can set ranges for everything from dates for some specific period (June 2001..2007) to weights (5000…10000 kg).

  Just add two numbers, separated by two periods, with no spaces, into the search box along with your search terms, and specify a unit of measurement or some other indicator of what the number range represents.

  For example if you want to buy computer then enter in Google search box

  Buy Computer $100..$120
   

• Fill in the blanks “*” search: If you don’t know specific term for your search than you can do this by adding an asterisk “*” in the part of the sentence or question that you want filled in by Google.

• Other Advanced Search Features:Occurrences: specify where your search terms occur on the page – anywhere on the page, in the title, or in the URL.

  Usage rights: specify the rights of usage you’d like in your results

  SafeSearch: Eliminates adult sites from search results.

  Page-specific: Specify pages that are similar or link to your page

  Technology Search: find information related to latest technology for computer software, hardware etc.

If you are a businessman or individual, and you have your own website then it is very essential to design search engine friendly website to make your site more popular and easily reachable to the viewer across the globe. When people search for your website using different keywords; it is necessary that your website should appear on first or second page to get benefit for your business.

It is only possible if your website is search engine friendly and optimized using ethical SEO method. Google gives good listing to the websites that are SEO friendly and properly optimized.

Contact Search Engine Optimization Company in India for SEO friendly web design, Search Engine Optimization using most ethical method

 Kindly Visit Our Online Web Designing Website www.web-designing-india.com

What are Google Guidelines for Web Design?

Website Designing is a very important factor for any web design company or professional company. While designing a website, it is essential to follow Google guidelines which gives benefit to your web site in search engines for top search engine ranking (SERP). For any web designer it is necessary to be familiar with Webmaster Guidelines by Google. If you ignore to follow them, you may suddenly find your site penalized for using incorrect techniques.

Once your website is ready and hosted, you just need to follow some simple steps to make your website known to the search engines.

• You need to link your site with other websites relevant to your business.
• Submit your website in Google Search Engine using following URL http://www.google.com/addurl.html
• If you have sitemap in website, submit a sitemap in the part of Google webmaster tools. Google uses sitemap to learn about the structure of your website and to increase coverage of your web pages. It is suggested to have sitemap in your website as it is an important factor for Search Engine Optimization (SEO).
• There are major directories available on internet such as the Open Directory Project and Yahoo as well as many product specific directories and country specific directories. Submitting website in such directories related to your product or service will definitely increase natural traffic to your website as well as it generate genuine business enquiry which is fruitful for your expansion of business worldwide. Submitting website in directories is an important part of Internet Marketing.

There are following guidelines prepared by Google, need to consider while designing a website:

• Design and Content Guidelines
• Technical Guidelines
• Quality Guidelines

Google’s Design and Content Guidelines for Web Design

• Design a user friendly website with easy navigation, text links and clear hierarchy which will help users to surf your site with fewer clicks. Keep atleast a single static text link to reach any page in the site. It increases viewer’s interest in your site and maintain interest to revisit.
• Always prepare sitemap of your site. As sitemap contains all (link) information of your website, it helps in easy navigation and finds information quickly. It is considered as a guide of your site for visitors and Search Engines. If you have a wide website and your sitemap contains more than 100 links than it is advisable to split sitemap in more than one page.
• Do not keep more than 100 links per page.
• Make sure, the content of your site is appropriate to your product or services. Write clear and specific details for each web page. It is essential to write SEO copy writing to get good listing in SERP. Search engine always looks for new information and fresh content.
• Include keywords and Key Phrases related to your product. Use the words which are used maximum by surfer to find your product. Use different keyword for each page relevant to the page content.
• In all pages use descriptive and perfect Title; ALT and META tags related to page content.
• For important keywords use text instead of images as Google crawler does not recognize text contained in images.
• Remove all broken links.
• Validate your pages using HTML validator for correct HTML syntax, these rules will help to show your site identical in any browser.
• Be careful while design dynamic sites, be aware that not every search engine spider crawls dynamic pages.

Google’s Technical Guidelines for Web Design

Once thorough with design and content guideline, you need to check your website technically.  Using technical guide you can check whether your site is SEO friendly or not.

• Use Lynx or other text browser to check your web site. It is important to examine sites in text browser because search engine spiders understand only text. If fancy features such as JavaScript, cookies, session IDs, frames, DHTML, or Flash keep you from seeing your entire site in a text browser, then search engine spiders will have trouble crawling your site.
• Dynamic pages use Session IDs and arguments in URL. Allow search bots to crawl your websites without session IDs or arguments that track their path through the site. These techniques are useful for tracking individual user behavior, but the access pattern of bots is entirely different. Using these techniques may result in incomplete indexing of your site, as bots may not be able to eliminate URLs that look different but actually point to the same page.
• The web server in which your site hosted, make sure your web server supports the If-Modified-since HTTP header. This feature allows your web server to tell Google whether your content has changed since we last crawled your site. Supporting this feature saves you bandwidth and overhead.
• Use of robots.txt is another important task for Search Engines. The robots.txt tells crawlers which directories can or cannot be crawled. Make sure it’s current for your site so that you don’t accidentally block the Googlebot crawler.  For more information about robots.txt, Visit http://www.robotstxt.org/wc/faq.html  to learn how to instruct robots when they visit your site. You can test your robots.txt file to make sure you are using it correctly with the robots.txt analysis tool available in Google webmaster tools.
• If you are using Content Management System (CMS), check that your CMS allows to export content so that search engine spiders can crawl your site.

Google’s Quality Guidelines for Web Design

Google has created rules and regulations to make sites more accessible and justify factual sites. The basic principle of Quality Guideline is to make website for users and not for search engines only. It only warns not to use any tricky or spam techniques or unethical SEO methods to get quick ranking.

There are two types of Quality guidelines:

• Basic Principles of Quality Guidelines
• Specific Quality Guidelines

Basic Principles of Quality Guidelines

• Avoid using cloaking methods. In clocking method content are different to search engines than display to users.
• Do not use tricks just to increase ranking in SERP.
• Do not link your site to any unknown sites. It is very important because if the site which you link is black listed than your site is also be considered as spam. Also avoid participating in link schemes designed to increase site’s ranking or Page Rank.
• If you are not familiar with web submitting tools software, try to avoid it as there are many unauthorized software which might harm your site. Such programs consume computing resources and violate Google’s Terms of Service.

Specific Quality Guidelines

• Do not use hidden text or hidden links.

  Hidden text are text that can not be seen by the visitor, hidden text is creating invisible text by making the font color similar to the background color. Hidden text is created for the purpose of adding keywords or key phrases for the search engines, SERP and rankings. Cascading Style Sheets (CSS) are also used to create hidden text using it’s built in features that can hide your text.

• Avoid use of cloaking or sneaky redirects.

  Cloaking is delivering pages designed for the search engines while providing people with different results. It is a technique wherein the content presented to the search engine is different from what is presented on the user. Today, cloaking is abused because it is used to trick search engine users.  Sneaky redirection means when a user click on a page and he got redirected to another page.

• Don’t send automated queries to Google. Use of unauthorized programs to check rankings, submit pages, etc violates Google terms of service, so it is advisable not to use it.
• Don’t load pages with irrelevant keywords.

  Many SEO companies use irrelevant keywords or dump content with keywords. Search engine consider such pages as spam. Loading your page with irrelevant words can attract traffic but does not improve sales because you do not provide the essential information needed by the visitor.

• Don’t create multiple pages, sub domains, or domains with substantially duplicate content.

  Following techniques are consider as spam by search engines

  • Page with Duplicate contents
  • Mirror Sites – Two different sites with same content but different domains
  • Sub domains – Generating Duplicate page using sub domains
  • Redirect page to other domains

  These techniques give instant results but expect to be banned when you get caught.

• Don’t create pages that install viruses, Trojans, or other Badware.

  Knowingly or unknowingly uploaded pages with virus or generate virus such as Trojan or malware will consider as spam by search engines.

• Avoid “doorway” pages created just for search engines or other “cookie cutter” approaches such as affiliate programs with little or no original content.

  Doorway pages are created to divert traffic to another page for specific keywords. Doorway pages are designed for search engines only and it is advisable to avoid because the visitors do not benefit from this practice as search engine consider it as spam.

• If your site participates in an affiliate program, make sure that your site adds value. Provide unique and relevant content that gives users a reason to visit your site first.Avoid participate on link schemes designed just to increase Page Rank, don’t exchange links with sites that are run by spammers, link farms,  adult sites and game or gambling sites. Avoid establishing link with sites with no or little content and made to increase rankings.

Use of ethical SEO methods will definitely help to increase your website ranking.  If a web designer follows Google guidelines for designing website it will give long term benefit. By using webmaster guidelines you can design user friendly web site as well as search engine friendly website.

Contact Web Design Company, India for design website using Google Guidelines.

 Kindly Visit Our Online Web Designing Website www.web-designing-india.com

Splash Page Design

We are leading web designing company in India offering innovative and productive web solutions to create effective splash pages for your products or services. Our splash page design creativity includes visualization, concept, theme for attractive intro, effective SEO friendly web script with captions, flash animation, multimedia effects, flash buttons, flash text, and many more conception which need to make appealing splash page. We offer SEO friendly splash page, flash page, flash design and flash intro to get top search engine ranking of your website in major search engines with our SEO services.

Contact for Splash Page Design, SEO Friendly Splash Design, Flash Design.

Splash Pages: Pros and Cons

Splash page is define as under

• Splash pages are opening page of website for synopsis introduction of product, type of business, services, company etc using animation, visual effects and sound.
• Splash page contains graphic or logo, attention capturing visual or multimedia effects, animation or flash movie, choice of how to enter the site with or without flash and technical requirements of browser.
• Splash page is used to capture the user’s attention for a short time as a promotion or lead-in to the site home page; splash pages are most popular for entertainment purpose. But nowadays business websites also used splash pages to state smaller and effective messages of their business.

Splash pages can be very popular, especially for designers to show skills on a single page. But before you build your own splash page, you should keep in mind all the pros and the cons of Splash Page. A splash page is also known as a splash screen.

Splash Pages Pros

• Splash pages can state all the information in one page without need of any user interaction or further navigation. Thus splash page can make effective first impression of your company or business or product or the mean you have prepare website.
• Splash pages are a great way to show off your best work, like a portfolio.
• Splash pages allow your readers to choose the site technology that fits them.
• You can then use your server logs to see what the breakdown is of your actual customers.
• The advantage of a splash page is that you can create effects or provide information that is only needed once a visit means a user can keep coming back to the home page without having to be bothered with browser requirements.

It is very important that who has to use Splash page for their website.

• Sites that operate on a subscription-only basis or contain private information may also use a splash page and require a password before visitors enter in their website.
• Sites that use plug-ins like Flash and Shockwave sometimes use a splash page that tests for plug-ins on the visitor’s browser and routes the visitor accordingly. Other sites offer visitors the option of viewing the site with or without the plug-ins which is very useful for those visitors who have not installed such plug-in in their computer or do not wish to install it. Consider though, whether you want to spend time in designing webpages that require special plug-ins if you expect to attract a sizeable audience who may not have them installed.
• Companies such as web designing company, advertising agencies, design studio, movie sites, entertainment web sites that present creativity instead of tangible products usually benefit from well-designed splash pages/ Flash design pages. Here, the pages help set a mood for the entire site by showing off the company’s design skills and creativity level. In such sites viewers expect such animation or visual effects and don’t mind waiting for the effects to load. It is beneficial to use Splash web pages/ splash flash intro for such websites.

Splash Pages Cons

• If not design properly, repeated effects, viewers will not go further to website. The animation can be repetitive. Readers who have seen the flash don’t often want to sit through it again and return from the first page only.
• Splash pages may lower search engine ranking if search engine optimization is not properly done since many splash pages only include a flash animation.
• Splash screens are pages with very little content that may appear when you first visit a site. They commonly contain either Flash animation or messages about what browser is recommended to use.
• If loading time of flash animations is too long, visitor may entertain only once but if has to visit repeatedly your site than he will not want to have to wait until it loaded and watch each time.
• It is very essential to have optimization of splash pages by professional SEO Company otherwise it definitely affect on search engine ranking.
• Asking the site visitor browser related question sometimes confuse visitor, as all visitor may not understand about software download and other related questions.

While preparing splash page one must consider about

• Page load time
• Effective, quick navigation
• User friendly
• Design and optimization by professional SEO Company

The success of splash pages depends on the expectations of the website visitor. The person look for entertainment website come to the site with different expectation than person enters in the business or industry related sites. Visitors to a site about entertainment come to the site with enjoyment purpose i.e. just for entertainment. A mysterious, enigmatic, aesthetically pleasing opening flash intro pages might attract such visitors to enter your website.

Use of splash pages/ splash intros pages is beneficial for the business/websites such as

• Entertainment web site
• Movie web site
• Children website
• Video Games website
• Music website
• Rock star, film star, musicians website
• Designers website
• Photography website
• Tours website / Travel website

Contact for preparing flash design pages/ flash websites, flash web site, flash intros, splash pages from professional web design company India, Search Engine Optimization Company India.

 Kindly Visit Our Online Web Designing Website www.web-designing-india.com

Simple tips for business websites

Are you planning to have a new website for your company? This article will give you some useful direction you may need when you go for any web designing firm.

• Your website – A Powerful Communication Tool
  Your website is a powerful tool to communicate with your potential customer. Firstly, focus on who are going to browse your website, your clients and/or business dealers. Decide on what content to be put on the site. You must have clear idea what information your website must have. When your clients browse your site, they must feel they are doing business with the right company.
• Know web technology
  Web technology is different from print media. Avoid traditional brochure-type approach to your website. The information in the website must be placed in different manner. Web sites must have right information and must be visible to the browser.
• Content v/s Images
  ” A picture is worth a thousand words” but too many images will only make your website slower to upload. Avoid using too many big images which may look visually appealing, but will distract your clients on what to read. You can use clean professional looking images. Most of the websites that rank on the top of search engine are content based. You must hire a good content writer having a good experience in search engine friendly website content writing.
• Go global
  Identify the objective of your website, know your target clients. Millions of people from all over the world will browse your website. The information they are looking for may differ according to the place they live in. It is good to be aware of global market and implement it to your website. It is very essential to know what people want to know about your products and services.
  
  
• Highlight Texts
  Highlight free offers, guarantee, etc. This will attract your clients’ attention. Right information at the right place in your website will grab the attention of the browser. Think from the point of view of your customer. Use simple language instead of business jargons which may not be understood by the browsers. They are not interested on how well the design is made of your website. They must get complete information of your business.
   
• Don’t confuse the browser
  Imagine you are standing on a broad street with hundreds of hoarding flashing advertisement. The lights of the hoarding looks attractive, but you would hardly remember any name on the hoarding as you pass by. Remember, your website is not a hoarding. It is useful to use the tips before flash web site designing. Too much of flashy images will only confuse the browser.
   
• Avoid choosing jazzy colors
  Make right choice of colors for your website. By adding too many colors on your website, your site would look attractive but less professional and confusing. Let the designer design a simple pleasing website, which will be more visually appealing to the browser than a website with splashes of jazzy colors.
• Contact Information
  Does your clients know whom to contact in your company while checking the contact address of your website? If you are running a huge business and having different departments, give the names of the people, their designation and department to which they belong. This will make your clients easy to contact the right person.
   Kindly Visit Our Online Web Designing Website www.web-designing-india.com